![]() ![]() ![]() The new offering, Trebel AI, has partnerships with an agency and three big brands that Mekikian declined to disclose. Trebel Music works with a wide range of advertisers across multiple verticals and sees programmatic demand from big brands, including The Home Depot, OXO, Amazon, Coca-Cola, Citi and P&G. “Music is omnipresent in our lives,” he said, “and there’s consumer intent to extract from every music search. That’s relevant information for a company that sells meditation services, spiritual products or counseling services, Mekikian said. Pet products are projected to generate $143.6 billion in 2023, according to the American Pet Products Association.Įven questions with less obvious answers can be valuable to advertisers, like “What is God?” - which is a real question that’s been asked of Trebel AI as the basis for generating a playlist. Running and cycling playlist aficionados could get shoe, clothing, equipment and personal trainer ads.Īnd if a consumer asks for song recommendations for their dog – it’s a thing – that’s music to the ears of marketers in the pet industry, Mekikian said. The same goes for wedding playlists and other occasions, from a beach party to date night. That request is also a signal that advertisers can tap into to target those listeners with ads for cakes, dresses and other celebratory supplies. “We target you based on what you tell us.”Īdvertisers on Trebel AI can target users in the moment based on their intent.įor instance, Trebel observed that test users of the Trebel AI app in Mexico were asking for quinceañera song recommendations. ![]() “We’re not going to guess what you want because of your age, gender, location, ethnicity and so on,” Mekikian said. In the US, Trebel’s addressable market is roughly 100 million people, with a focus on Hispanic consumers because, per capita, they overindex for media consumption, Mekikian said.īut Trebel doesn’t allow advertisers to target any of its users based on personal information. Trebel AI is available in English, Spanish, Portuguese, Italian and Bahasa Indonesia. ![]()
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